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Publishing Studies

Year One Semester One

BI 151 Introductions to Publishing I (3, 0, 3)
Publishing defined; History of Publishing; The role of Publishing in the making of the modern world; Technological and the evolutionary form of Publishing ; Structure and functioning of the publishing industry; Publishing in Ghana; Publisher and society; Publishing processes.

BI 161 Introductions to Printing I (2, 2, 3)
Printing defined; History and development of printing; Technological changes in the printing industry since World War II; The digital revolution, the changing role of printing as a medium of communication and information transfer; Printing in Ghana; Structure and organization of the printing industry; Printing systems.

BI 171 Drawing I (1, 3, 2)
Introduction to basic elements and Principles of drawing; Analytical studies of basic geometric shapes, spheres, cylinders, square, cone, pyramid; Experimenting with pencil and other drawing materials; Experimenting with basic shading techniques including hatching and stripping; Identification of tonal values in monochrome.

BI 173 Basic Designs (1, 3, 2)
Introduction to design concepts; Materials, tools and methods; Elements and principles of design; Functions of design; Objective of graphic presentation; Basic design process; Colour and its effect on the book industry

BI 181 Introduction to Desktop Computers I (2, 0, 2)
Fundamentals of desktop publishing; Desktop software’s; Important Desktop operations – scanning (input devices), printing (output devices); Computer graphics; Creating and working with images; Introduction to Adobe Photoshop.

DAH 151 Introduction to African Art and Culture (2, 0, 2)
The meaning of African Art and Culture; Ideal culture and real culture; Cultural components; Problems in defining Art; African cosmological beliefs; The use of Art in the manipulation of the universe; The functions, importance, influence, and symbolic significance of visual, body, performing and verbal arts in African culture; Major wood carving in Africa; Animism and wood carving; African motifs.

Year One Semester Two
BI 152 Introduction to Publishing I (3, 0, 3)
Overview of Contemporary Publishing; Economics of book publishing; Cost, budget, income and break-even principles; Categories of publishing; Structure of the Book trade; Concepts in Publishing management; Planning publishing programmes.

BI 162 Introduction to Printing II (2, 2, 3)
Overview of the printing processes and equipment; Press procedures; Printing terms and measurements; Printing machines and methods of operation; Text origination systems.

BI 172 Drawing II (1, 3, 2)
History and evolution of the “Book” or Codex; Traditional and modern functions of the book; Book structure concepts; Qualities of a book designer; The book as a commodity; and the book cover package; Materials and tools for book design; Parts of the book; Role of typography in book design; Project; Careers in book design.

BI 182 Introduction to Desktop Computers II (1, 3, 2)
Desktop computer management, costs, procedures and problems; Desktop computers; its impact on the design and editorial departments; Basic practical tuition in the use of some major Desktop computer packages.

BI 152 History of European Art (2, 0, 2)
Cave Art during the Palaeolithic, Mesolithic and Neolithic periods; Greek Art;
Byzantine Art.

Year Two Semester One

BI 251 Business of Publishing (3, 0, 3)
Contexts, objectives, functions and techniques of the main industrial and commercial activities of the publishing firm; Process of management, types and structures; Functional areas of responsibility in a publishing enterprise, its organization, ownership, and operations; Business Communication models.

BI 253 Key Concepts in Contemporary Publishing (3, 0, 3)
Introduction to the social, Political, educational, economic, technological and legal contexts of contemporary publishing; Key issues and challenges; Genres and products, processes and people involved in book publishing; Comparative editorial, production, circulation and marketing strategies; Advantages and disadvantages of the various kinds of publishing; Strategies of multi-national publishing firms.

BI 255 Editorial Theory and Practice (3, 0, 3)
Editing defined; History and development of editing; Social and Cultural significance of editorial activity; Types of editing functions; The editor and his role in publishing; Organisation of editorial department; Editorial relationships; Conventional editing and proofreading symbols.

BI 257 Principles of Publishing Management I (2, 0, 2)
General introduction to management; Scope of publishing management; Key concepts in Publishing Management; Functions of management; Development of organizational theories/approaches to management; Principles of management.

BI 261 Printing Technology (2, 2, 3)
Printing machines, configurations and operations; Darkroom equipment; Optics including electromagnetic radiations and their applications; Electronics scanners and technology; Engineering principles including studies of friction, lubrication, gears and joints; Electrical studies.

BI 263 Typography for Printers (2, 2, 3)
History and development of type and its impact on the communication industry; Study of type, parts, functions, evaluation, design and classification; Designation; System measurements; Type and printing processes; Composing/typesetting systems; Relationship of types to
substrates; Psychology of type.

BI 265 Material Technologies I (2, 2, 3)
Basic chemical concepts necessary for an understanding of the properties and behaviour of printing materials such as inks and substrates; Properties of materials; The chemical and physical properties of cellulose and their influence on the manufacture and characteristics of paper.

BI 271 Illustrations I (1, 5, 3)
Introduction to black-and-white illustration techniques, pen and ink, pen and wash; Simple figurative compositions in black-and-white; General Drawing; Projects

BI 273 Basic Concepts in Book Design (1, 4, 3)
Evolution of the book; Contemporary perceptive of book designs; Contemporary layouts; Typographic considerations; Cover designs and text illustrations; Book design briefs; Publication planning and control.

BI 275 Computer Applications in Book (1, 5, 3)
Evaluation of computer programmes, equipment and software’s; Advantages and pit falls; Basic practical tuition in the use of some major Desktop Publishing packages; Quark Express; Desktop typography.

BI 281 Languages and the Editor I (2, 0, 2)
Evaluation of computer programmes equipment and software’s; Advantages and pitfalls; Basic practical tuition in the use of some of the major desktop Publishing packages; Quark Express; Design top typography.

BI 283 Library Studies I (2, 0, 2)
The role of the library in society; history of library development; Legal basis of libraries; Different types of libraries; Categories of library users and their needs; Services to readers.

ECON 151 Introductory Economics I (2, 0, 2)
The nature of scope of economics; Consumer choice; Determination of price, market condition; Production theory and systems and their central problems; The basis of demand and the theory of the firm.

Year Two Semester Two

BI 252 Principles and Practices of Copyediting (2, 2, 3)
Overview of editorial functions; Manuscript acquisition procedures; Macro editing; Micro-editing; House style; The copyeditor; skills and knowledge required for copyediting; Process of copyediting; the art of proofreading; Projects.

BI 254 Publishing Production (2, 0, 2)
Examination of the publishing cycle; Understanding of the production and editorial systems and the interaction between them; Production and cost requirements for composition, printing binding and distribution for trade books, textbooks and special editions.

BI 256 Typography for Desktop Publishing (1, 3, 2)
Overview of typography–rules of legibility and readability; Psychology of type; Typographic styles for heading hierarchies, emphasis, rules, boxes, quotes, folios, headers and footers, tables; House style; Choosing types for front, body and end matters.

BI 258 Principles of Publishing Management II (2, 0, 2)
Company formation; Centralised and decentralized management systems; Management skills and expectations; Managerial roles and responsibilities; Decision-making processes; Leadership, style and characteristics; Characters of labour and controls.

BI 262 Print Products and Processes (2, 0, 2)
Jobbing systems and management; Origination systems; Output devices, laser technologies; Strike-on composition, text input; Presentation of originals, black and white originals, colour originals; Sizing illustrations; Tone and colour reproduction processes; Proofing.

BI 264 Product Design and Development (1, 3, 2)
Presentation from clients; Copy preparation; Text preparation; Illustrations Camera-Ready-Copies; Subediting; Mark-up; House style; Proofreading; Electronic copy preparation, copy transfer, Optical Character Recognition devices, and network; Prepress activities.

BI 266 Material Technologies II (1, 2, 2)
Properties and uses of natural and synthetic polymers in ink manufacture; Basic chemistry of colour and classifications of dyes and pigments; Ink composition and ink drying mechanism; Ink mixing and matching; Manufacturing processes of adhesives and light sensitive materials such as films; Methods and materials of testing and quality control.

BI 272 Illustration II (1, 5, 3)
Application of black-and-white illustration techniques in complete compositions for children’s wordless books.

BI 274 Typefaces: Their Development and Classification (1, 3, 2)
In-depth study of the historical development of typefaces; Classification systems; Students will be encouraged to develop a system to suit their own needs. A system for substitution typefaces also will be a major consideration; Projects.

BI 276 Print Media Reproduction Theory (1, 3, 2)
Basic theories of graphic reproduction; Principles underlying printing processes; Present and proposed systems of printing based on electrostatistics and lasers; Hybrid systems and the significance and application of interdisciplinary reproduction methods.

BI 282 Language and the Editor II (2, 0, 2)
Oral presentations; Written presentations; Etymology; Expression; Principles of translation and transliteration; Editor and literary forms; Literature genres – drama, poetry, prose.

BI 284 Library Studies II (2, 0, 2)
Library administration and organization; Basic principles and concepts in library administration; Departments and their relationships; Budget management in library organizations; Evaluation of library performances.

BI 286 Seminar in Book Industry I (2, 0, 2)
Writing and presentation of research paper on a topic relating to the book industry in Ghana and other related issues.

ECON 152 Introductory Economics II (2, 0, 2)
A survey of national income – its measurement and determinants; Fluctuation in economic activity and trends in Ghana’s national income; Index number; International trade and national economy.

Year Three Semester One

BI 351 Desktop Publishing Practice (1, 4, 3)
Publishing functions of computer hardware and software and their applications; Principles of Design to text-based publications using word processing software and DTP processes; Decision-making; Automating design process using master pages, style sheets; Graphic and texts scanning and manipulation techniques.

BI 353 Marketing in Publishing (3, 0, 3)
Introduction to marketing and the marketing environment; Product portfolios; Marketing research, consumer behaviour and marketing segmentation; Channels of distribution; Pricing and pricing policy; Marketing planning process: Mission statement; Marketing audit, SWOT analysis; Marketing objectives; Marketing strategies.

BI 355 Operations Management in Publishing (2, 0, 2)
Examination of the systems approach to production management; the use of statistics and other techniques in methods and decision analysis; the costvolume; Effect of organizational structure on decision-making.

BI 357 Publishing Law I (2, 0, 2)
Ghana Legal System; The formation of contracts; Contents of publishing contracts; Royalty agreements; Vitiating factors; Performance and breach; Remedies and rewards.

BI 359 Media, Publishing and society (2, 0, 2)
New ways of communication; Fundamental relationship between the writer and the receiver; Publishing and intellectual system; Impact of the media and publishing on society; Multi-media communications; Ethics, psychology and practice; Development communication theories; Community publishing.

BI 361 Bookwork and Imposition I (2, 4, 3)
Parts of a book; Conventional bookwork and imposition schemes; Materials, methods and principles of imposition; Book design, planning and estimation procedures; Projects.

BI 363 Print Finishing (1, 3, 4)
General consideration, folding, bundling, gathering, collating, vanishing and laminating; general binding. Saddle-stitching, perfect binding, other techniques; Book binding, edition binding, specialist book binding; Marbling and edge decoration.

BI 365 Print Production and Estimation (2, 0, 2)
The nature and scope of estimation in printing; Understanding estimation procedures for paper, board, plates and other material for print production; Planning various type of work for the press applying economy of time and materials.

BI 371 Illustration III (1, 5, 3)
Emphasis on various techniques in pictorial composition. Imaginative composition, figurative and non-figurative; Media include poster, water colour, pen, wash; project.

BI 373 Design and Production Control in Publishing (1, 2, 2)
A consideration of the theory, principles, traditions and current trends in book design as applied to print and electronic publishing; The relationship between design, costing and print production.

BI 375 Computer-Aided Design I (1, 5, 3)
In-depth study of the applications of desktop software for the preparation of camera-ready-copy images; Page make-up software; Black-and-white scanning software and drawing and software; Copy assembly; Facilitating multi-page; Flat colour reproduction and special effects processes.

BI 381 Language and the Editor III (3, 0, 3)
Types of writing, descriptive, argumentative, narrative; short story writing; Writing for other media; Important creative writing techniques; Steps in fiction writing; Literary devices; Dialogue writing; Illustration briefs

BI 383 Communication Research Methods (2, 0, 2)
Purposes of research, problem selection and topic formulation; Sampling; Mode of research survey, content analysis, case studies; Use of primary and secondary data; Data analysis; Use of research findings; Report writing.

Year Three Semester Two (Industrial Attachment)

BI 392 Publishing and Print Production (2, 12, 6)
Exposure to industrial practices in book industry and communication firms; Assessment is based on an appraisal of student’s performance in industry as indicated by supervisor of place of attachment.

BI 394 Authorship Development (1, 5, 3)
The module encourages students to develop and explore their creative and imaginative potential through writing fictions. Using dialogue and characterization; Using humour, suspense and other literary devices.

BI 396 Attachment Report (2, 5, 4)
An appraisal of student’s work experience as presented in a report.

BI 398 Independent Study/Project Report (2, 5, 4)
An investigation and analysis of a particular problem or case-study by student.

Year Four Semester One

BI 451 Editorial Production (2, 2, 3)
Typographical considerations; Editorial style; Terminology; Typeface analysis; Illustrations and document structures; House styles manual; Copy preparation, copy editing, Casting off and copy fitting; Compilation of front and end matters; Handling notes, references, bibliographies; Generic and specific mark-up.

BI 453 Book Distribution and Sales (2, 0, 2)
Examination of roles and processes of physical distribution; Channel management; Transportation; Inventory control and consumer service levels; Theories and ideas of sales management; Systems and controls necessary for the effective management of sales team; The role of sales promotion and methods; Retail selling operations.

BI 455 Publishing Law II (2, 0, 2)
Law of defamation; Contempt of court; Copyright, patent rights; Censorship; Plagiarism and defences; Apology; Quotation; Acknowledgement; Neighbouring rights and selling of rights.

BI 457 New Title Development Project I (2, 4, 4)
Stimulation of new title development process; Proposal and development of a new title within an existing list of known publishers. Production of editorial profile, project feasibility analysis, costing and marketing plans for the list, designing of covers and final presentation to industry panel.

BI 459 Book Trade Resource Management (2, 0, 2)
Structure of the contemporary publishing/printing industry: Major players and company profiles, acquisitions and changes; Production, distribution and marketing processes; Scope and purposes of human resource management; Work-force planning, reward and remuneration processes; Recruitment and selection; Project management; Employment law and professional ethics.

BI 461 Bookwork and Imposition II (1, 4, 3)
Advanced bookwork techniques; Cast off and copy fitting; Text origination; Single colour and multi-colour book planning schemes; Machining and printing faults.

BI 463 Colour Printing (1, 3, 2)
Colour theory and application in printing; Physics of colour reproduction in four-colour printing; Analysis of colour photography and its reproduction; Colour image scanning and manipulation; Electronic and achromatic separations; Printing faults and solutions; Quality assurance mechanism.

BI 471 Illustration IV (1, 5, 3)
Scientific and technical illustrations, tables, charts, graphs, maps; Understanding illustration briefs; Project.

BI 473 Computer-Aided Design II (1, 3, 2)
Uses of some major DTP packages; Drawing programmes, CorelDraw; Adobe Illustrator; Freehand; File formats; Decision-making; Origination, Desktop Scanning and colour manipulation.

BI 483 Thesis Writing I (2, 4, 4)
Selection of project/thesis topic Research proposal and strategies; Planning and literature search.

BI 485 Seminar in Book Industry II (2, 0, 2)
Choosing a topic related to the Book industry in Ghana or Africa; Conducting research; Oral delivery; Written report.

MGT 453 Accounting (2, 0, 2)
Principles of financial accounting; Financial control documents in profit and loss account; Balance sheet, cash flow statements; Budgeting, accounting policy – the effect on profit and the balance sheet.

Year Four Semester Two

BI 452 Editorial Management (3, 0, 3)
Planning editorial projects, commissioning and briefing; Evaluation of manuscript against brief; Resources to fulfil editorial requirements; Determination of action sequence and schedules; Evaluation of completed editorial projects; Preparation, management, monitoring and control of editorial budgets; Controlling of editorial quality; Indexing; Handling of

BI 454 Applied Management Cases (1, 3, 2)
The course runs as a series of simultaneous workshops by project groups; Group work on applied project chosen from a minimum list of themes dealing with resource management, financial analyses and management, Product design in competitive publishing environment.

BI 456 Multimedia Publishing (2, 2, 3)
Examination of published products in the form of electronic media, which provide access to data, text, visual images; Publishing on the internet; Electronic journals; Electronic document creation and management.

BI 458 New Title Development Project II (1, 4, 3)
Book or journal project; Book/journal development and production. Communication between task groups and development.

BI 484 Thesis Writing II (1, 4, 3)
Data collection, Data analysis; Writing of report or thesis.

BI 486 Advertising and Book Promotion (2, 0, 2)
Advertising defined; Advertising and public relations; Kinds of advertising; Advertising agencies; Budgeting and control Planning advertising campaign for book promotion; Media selection; Copy writing; Advertising impact evaluation; Book fairs and exhibitions.

BI 462 Printing Plant Management (3, 0, 3)
Company’s objectives, policy and organizational structure; Ownership and financial policy; Supervisory management; Plant layout and infrastructure; Equipment maintenance systems; Sales and marketing; Quality assurance; Planning and control; Management of information systems; Health and safety.

BI 464 Print Quality Management (2, 2, 3)
Problems of system analysis in printing operations for the highest quality product; Methods of work study; Tone and colour analysis – a study of the methods and instrumentation necessary for the evaluation of printed material and print quality assurance; The optimization and control of the production processes.

BI 472 Illustration V (1, 5, 3)
Illustration on the screen; Management of illustration production; Budgeting and costing for book project; Negotiation skills; Scheduling and progress chasing; Proactive planning; Health and safety; Professional ethics; Project.

BI 474 Project Design and Colour Imaging Process (1, 5, 3)
Concepts underlying the digital representation and manipulation of images; Origination and image scanning techniques; Colour separation; Indexing; Selection and planning organizational investigation into a topic on design systems; Documentation of an academic report.

BI 476 Estimation and Analysis in Book Design (2, 0, 2)
Application of information from management and technical sources to comprehensive situations in estimation; Relationships between estimation, pricing and the supply and demand forces; Exposure to several printing specialties; Application of the various cost advantages and disadvantages involved in the use of different techniques and technologies in book design
and manufacture.

MGT 454 Finance (2, 0, 2)
Principles of financial management; Effective decision-making and problem solving; Financial policies and implications; Dividend policy; Current asset management.